Mark Morales

Volunteer-ready email operations and reporting build

• Built and tested a community newsletter workflow connecting HTML email production, contact cleanup, UTM tracking, Mailchimp reporting, and GA4-tagged landing pages.
• Cleaned and deduped an 80-contact campaign list, preserving privacy-sensitive fields while preparing import-ready audience data.
• Created campaign measurement framing with clear guardrails for small-audience reporting, directional analysis, and privacy-conscious communication.

Group Resource Manager

• Owned creative operations and resource planning for multi-disciplinary teams supporting B2B and brand clients including HP, Qualcomm, NetApp, and Citrix.
• Designed and led resourcing workflows for in-house creatives and freelancers, balancing capacity, timelines, and shifting priorities.
• Ran daily resourcing and status meetings to align creative output with business needs and improve cross-functional visibility.
• Partnered closely with Creative, Project Management, and Operations leadership to refine processes and scale workflows.
• Implemented job management systems to improve visibility, forecasting, and delivery.
• Supported photo, video, digital, and print production across multiple channels, ensuring work shipped on time and on budget.

Freelance Project Manager - Thumbtack, EVB, H&L Partners

• Produced and managed digital and print campaigns for high-profile clients including AAA, Bed Bath & Beyond, McDonald’s, and Panda Express.
• Led cross-functional teams, coordinated remote resources, and used multiple project management tools and communication platforms to keep work moving.
• Delivered creative assets across TV, mobile, desktop, live events, and email under tight deadlines and complex requirements.

Senior Integrated Producer

• Led creative production and cross-functional coordination for major sports moments including the NFL, World Cup, NCAA Basketball, and MLB.
• Managed timelines, resourcing, and delivery across digital, mobile, and live experiences in a fast-moving, high-visibility environment.
• Supported the launch of Yahoo Sports’ free live NFL streaming initiative, working closely with creative, product, and engineering teams to ship on time.

Senior Integrated Producer, Senior Print Producer, Production Manager

• Led end-to-end production for digital, print, OOH, and experiential work, managing timelines, budgets, vendors, and creative teams.
• Oversaw photography, art buying, scoping, estimating, and asset delivery for national brands including Alaska Airlines, Lexus, Scion, Nordstrom Rack, Starbucks, Pepsi, and the NFL.
• Built a strong foundation in creative operations by owning workflow, vendor relationships, and production problem-solving in fast-paced agency environments.