Track
Campaign Structure
UTM naming, source and medium clarity, campaign taxonomy, GA4 event thinking, and cleaner links between channels and reporting.
Measurement & Campaign Reporting
Making campaign activity easier to read.
I build practical measurement workflows across GA4, UTMs, email analytics, newsletter reporting, dashboards, HubSpot, Salesforce, and campaign performance operations.
Practice areas
A practical view of the measurement systems I am developing through certifications, public gallery reporting, and volunteer-ready campaign builds.
Report
Performance Views
Email analytics, newsletter reporting, dashboard views, and simple summaries that make campaign activity easier to understand.
Improve
Next Steps
Looking for patterns in performance so teams can see what worked, what needs attention, and what might be worth testing next.
Platforms
Certifications & tools.
A working stack for campaign operations, reporting, and dashboard-ready measurement.
CRM & Email
Salesforce + HubSpot
Salesforce email and dashboard certifications, HubSpot campaign experience, list hygiene, segmentation thinking, and campaign operations workflows.
Analytics
GA4 + UTMs
GA4 reporting, campaign source and medium structure, UTM naming, landing-page behavior, event tracking, and small-sample interpretation.
Reporting
Dashboards + Sheets
Dashboard-ready summaries, Google Sheets cleanup, CSV import/export workflows, Mailchimp reporting, and clear readouts for non-technical teams.
Applied Learning
Building shareable evidence.
My measurement work combines certifications, self-directed builds, and volunteer-ready projects. I focus on practical reporting that helps teams understand campaign activity without making the work feel more complicated than it needs to be.
I am using public community gallery projects, starting with softball galleries, as practical spaces to build GA4 reporting habits, compare audience behavior, and test how shared links, social posts, and gallery structure affect engagement.
Case Study
Gallery campaign measurement.
A practical measurement example using public gallery projects, GA4 event tracking, and campaign reporting.
Question
Which gallery shares are leading people to do more than visit a page?
Approach
I added GA4 event tracking for gallery image downloads. Each event passed the selected image name into GA4, which made it possible to see which images people saved and which campaign links led to those actions.
| Session campaign | Downloads | Share |
|---|---|---|
| heatstrokes_gallery_2026 | 46 | 43.4% |
| sfgsl_week4 | 15 | 14.2% |
| psgsl_gallery | 14 | 13.2% |
| sfgsl_gallery | 8 | 7.5% |
| millie_nmx | 6 | 5.7% |
Why it matters
This turns a simple photo gallery into a measurable publishing system. Instead of stopping at page visits, the reporting shows which images people valued enough to save and which campaigns created deeper engagement.
Next improvements
- Standardize UTM naming across gallery shares.
- Group image names by gallery or event.
- Compare downloads against users and sessions.
- Build a simple recurring dashboard for gallery performance.
Based on sanitized GA4 exploration views for gallery image download activity. The numbers are presented as an early measurement signal and setup example, not a broad performance claim.
Case Study
Newsletter campaign measurement setup.
A baseline workflow connecting HTML production, contact hygiene, Mailchimp reporting, and GA4-tagged landing pages.
Question
How can a small community newsletter become easier to send, measure, and improve without over-engineering the work?
Approach
I cleaned the contact import, prepared an HTML email, standardized campaign UTMs, added GA4 to hosted landing pages, and verified Mailchimp reporting for opens, clicks, link performance, and future dashboard use.
What it shows
The workflow connects email production with measurement before a full audience send. Mailchimp captures email behavior and link clicks; GA4 captures what happens after people land on tagged pages.
Measurement guardrails
- Small list size means results are directional, not statistically broad.
- External links can be tracked as email clicks, but not as on-site GA4 behavior.
- Direct image links are useful to recipients but limited for GA4 page reporting.
- Reporting should support service and clarity, not surveillance.
Based on an anonymized community newsletter setup and test send. Contact details, sensitive fields, and individual recipient behavior are excluded from portfolio reporting.
Signals
What I can speak to now.
This page shows the bridge between creative operations, campaign execution, and measurement. The examples use sanitized reporting from public gallery pages and volunteer-ready campaign workflows, including traffic sources, landing pages, engagement, device mix, referral patterns, and email click activity.