Track
Campaign Structure
UTM naming, source and medium clarity, campaign taxonomy, GA4 event thinking, and cleaner links between channels and reporting.
Measurement Practice
Making campaign activity easier to read.
I am building practical measurement skills across GA4, UTMs, email analytics, newsletter reporting, dashboards, HubSpot, Salesforce, and campaign performance workflows.
Practice areas
A launch view of the measurement skills I am developing through certifications, curated gallery reporting, and volunteer ready builds.
Report
Performance Views
Email analytics, newsletter reporting, dashboard views, and simple summaries that make campaign activity easier to understand.
Improve
Next Steps
Looking for patterns in performance so teams can see what worked, what needs attention, and what might be worth testing next.
Applied Learning
Building shareable evidence.
My measurement work is developing through certifications, self directed builds, and volunteer ready projects. I am focused on practical reporting that helps teams understand campaign activity without making the work feel more complicated than it needs to be.
I am using public community gallery projects, starting with softball galleries, as practical spaces to build GA4 reporting habits, compare audience behavior, and test how shared links, social posts, and gallery structure affect engagement.
Case Study
Gallery campaign measurement.
A practical measurement example using public gallery projects, GA4 event tracking, and campaign reporting.
Question
Which gallery shares are leading people to do more than visit a page?
Approach
I added GA4 event tracking for gallery image downloads. Each event passed the selected image name into GA4, which made it possible to see which images people saved and which campaign links led to those actions.
| Session campaign | Downloads | Share |
|---|---|---|
| heatstrokes_gallery_2026 | 46 | 43.4% |
| sfgsl_week4 | 15 | 14.2% |
| psgsl_gallery | 14 | 13.2% |
| sfgsl_gallery | 8 | 7.5% |
| millie_nmx | 6 | 5.7% |
Why it matters
This turns a simple photo gallery into a measurable publishing system. Instead of stopping at page visits, the reporting shows which images people valued enough to save and which campaigns created deeper engagement.
Next improvements
- Standardize UTM naming across gallery shares.
- Group image names by gallery or event.
- Compare downloads against users and sessions.
- Build a simple recurring dashboard for gallery performance.
Based on sanitized GA4 exploration views for gallery image download activity. The numbers are presented as an early measurement signal and setup example, not a broad performance claim.
Signals
What I can speak to now.
For launch, this page is meant to show direction and readiness rather than a finished case study library. The first useful examples can come from sanitized GA4 snapshots for public gallery pages, including traffic sources, landing pages, engagement, device mix, and referral patterns.