Operate
Operations Background
Nearly 20 years supporting agency and client side creative delivery, with a focus on scope, staffing, timelines, reviews, stakeholder communication, and project flow.
Creative Operations / Campaign Measurement / Resource Planning
Creative work, measured with clarity.
I’m Mark Morales, a Bay Area based creative operations and resource planning professional with deep agency production experience, now connecting that background to campaign measurement, email analytics, UTMs, and reporting workflows.
Selected work
Work across creative operations, campaign measurement, and self-authored publishing projects.
Measure
Campaign Measurement
GA4, UTMs, email analytics, newsletter reporting, dashboards, HubSpot, Salesforce, and practical reporting workflows built through applied projects.
Publish
Publishing Systems
Self-authored microsites, visual archives, photography, video, and community event projects used to structure content, support storytelling, publish work, and learn from audience behavior.
About
Organized, adaptable, and built for moving parts.
I thrive in fast moving environments where clear thinking, creative problem solving, and steady delivery matter. My background spans integrated production, creative operations, digital execution, web and media work, and hands on visual storytelling.
I bring a practical, collaborative approach to projects: knowing when to listen, when to guide, when to adapt, and how to get the work across the line.
My earlier production work included digital, video, print, event, and campaign delivery. While much of that work now sits in the archive, the operating experience behind it remains central to how I work: understanding scope, staffing needs, timelines, creative review, stakeholder communication, and how complex work moves from intake to delivery.